Thuma — Another Tour with Friends Favorite in San Francisco
If you follow us on social, you probably remember our video back in September — the one where we invited ourselves in before Thuma was even officially open. 😆 We walked by, saw the team prepping the space — and yes, they let us snoop around.
Fast-forward to last week, and we finally visited the store properly during one of our Chestnut Street strolls. And honestly? It was even better than we expected.
Thuma has officially joined our list of must-visit stops for design lovers — and easily one of our newest Tour with Friends favorites.
✨ What Thuma Is All About
Thuma isn’t your typical furniture store. It’s a brand built around intentional living — clean lines, natural materials, sustainability, and comfort that doesn’t scream for attention. Everything feels calm, grounded, and beautifully simple in the best possible way.
Their philosophy leans into thoughtful design:
minimalist silhouettes
warm wood tones
functional pieces
a “less but better” approach
The kind of aesthetic that makes you want to go home, rearrange everything, and suddenly become someone who folds blankets neatly.
🏡 The Showroom Vibe — Calm, Cozy, Effortlessly Cool
The new San Francisco flagship at 2197 Chestnut Street feels like stepping into the kind of home you’d build if Pinterest boards came to life.
Soft lighting.
Warm textures.
An airy layout that gives each piece space to shine.
And yes — Café Thuma on the ground floor adds to the vibe. Coffee, pastries, and comfy seating? It’s basically designed for people like us who like to browse, sit, think, and then browse again.
This location fits the Marina perfectly: polished but not pretentious, stylish but still cozy.
🎯 Why Thuma Made Our “Tour with Friends” List
Here’s why this store clicked with us immediately:
It matches the homes we tour. Clean, modern, timeless — perfect for the SF aesthetic.
It’s inspiring after a day of house tours. It resets your design brain.
It’s versatile. Pieces you can imagine in Victorian flats, modern condos, and family homes alike.
It feels intentional. Nothing overwhelming, everything elevated.
It just makes you want to stay a while. (Honestly, we did.)
This is the type of store you walk into and instantly start imagining future spaces, future projects, future moves… and maybe a future bed frame you didn’t know you needed.
📆 Our Visit — From Sneaking In to Strolling In
Our relationship with Thuma started with that early peek in September (thank you to the very patient team who let us wander while they were still setting up).
Last week, we finally returned during our Chestnut Street walk — this time with the store fully open and beautifully finished. We filmed a little tour, of course, because how could we not?
It’s always fun when a place exceeds the first impression… especially when the first impression was “this is going to be good.”
Chestnut Street field trip: Café Thuma
🛋️ Final Thoughts: Thuma = A New Favorite
If you’re exploring shops around the Marina or you’re someone who loves warm, minimalist design, Thuma is a must-visit.
It’s calming, curated, and full of ideas for your next home project — or your current home that deserves a little glow-up.
Add it to your SF list.
Or join us next time we’re wandering Chestnut Street — we’re definitely stopping by again.
